Do you ever find yourself facing an impossible task? In our consulting work we frequently have to tell our clients that they need to achieve seemingly unattainable quality goals, while at the same time the market is forcing costs to be cut. The key is how you frame the problem statement.
When we tell those customers that we have seen many instances like the situations they are finding themselves in; and we further tell them that we have helped our clients to resolve both objectives, we are met with understandable skepticism.